Visual advertising is the most sought-out marketing strategy and that is a fact. With more and more customers not having the patience or the time to read words, visual marketing is the best tool to promote your business and you can start with professional business photography. How exactly does visual marketing help your business grow?
Visual marketing offers the possibility of placing most important information about your business in an interactive way. Therefore, in a 2 minutes video, you could provide the most appealing information in an awe-inspiring visual like animation, visual tours or short videos. Professional Business Photography can also be a smart and cost-effective choice for businesses with physical products such as houses, cars, clothes or décor. Still, photography is a flexible and visual tool that can be used for all sorts of businesses.
Here are the top 5 reasons to use professional photography for marketing your business:
Visual Ads Are Easy-To-Remember
It has been scientifically proven that our brains are wired to store visual processes. Most people have the visual memory developed and they remember photography, short films or interactive content because colors and movements attract attention. Placing your brand into a professional photography or visual tour increases the chance for customers to remember you.
Less Time, Bigger Impact
A day spent in the Internet & Technology Era means a day spent at a higher speed. You have to grab the customer’s attention in less than 15 seconds and keep it active during 2-5 minutes. Now, professional business photography attracts the customer in 5 seconds, it is easy to remember so the impact can last more than 5 minutes.
Words are limited by cultural meaning and language. An English-speaking customer might understand the overall picture, but by not being a native, he can miss the essence. Pictures, however, don’t need a translation in another language as they usually have the same meaning globally.
Higher Rank of Search Engines
High-quality content is really important on the Internet. Photography and videos score higher ranks in social media as they bring more likes and shares, plus search engines set your business to the top if you have more and better visual content like pictures, videos or virtual tours.
Videos and photography bring more customers than a written article. There are plenty video-making and photography services that offer great content at a simple budget and the results are highly visible. You pay less and get more visibility!
Treat your business with proper care and invest in marketing strategies that have proven results. Especially if you work in real estate, visual representation is highly important to win customers. At Buzz Virtual Spaces, we create virtual tours that bring the customer right inside the location and we offer professional business photography that attracts and keeps the customer engaged.
To learn more about how professional photography can benefit for your business visit: